Palm has launched a new phone that's simply called Palm. It didn't. Palm was purchased by HP, shuttered, and sold off in name only to Chinese company TCL, where it resides today. It marked the end of an era where Palm, Blackberry, and Nokia regularly battled it out for the smartphone/PDA crown. In an age of giant screen phablets as the new standard, Palm's approach is different - it's created to be a second phone, with a 3.3-inch LCD display packing a high-res 445 ppi. It can, however, do a number of the same things as most phones nowadays, including call and text, and run apps like Google Maps and Uber.
Trying to figure out exactly who this is for seems challenging, but Palm sees a niche for those that want a device that lets them escape the constant notifications of their own handset, without cutting out the mod cons. The Light Phone 2 announced back in March also aimed to free users from their smartphone addiction.
In 2018, where the smartphone is all about the six-inch screen, TCL has chose to take us back to 2008 - half the display span, a tiny battery, but a promise of all-day battery life and multiple days on standby. The backside of the phone is fitted with an LED enabled 12-megapixel camera. The device comes with Snapdragon 435 chipset coupled with 3GB of RAM.
Are you interested in a new Palm branded phone?
For iPhone users, there's an extra layer of hassle. So it's interesting-and pretty much pure coincidence-that this new Palm's diminutive form calls back to that heritage.
There's also a special "Life Mode" that turns off all notifications and even disables the Palm's radios in an effort to help eliminate distractions and focus on what matters. It packs 800 mAh battery. The theory is that you can actually experience "life" when everything is basically turned off. The phone has a tiny 3.3-inch, 445-ppi LCD screen, and uses a single USB-C port for charging and headphones. It costs $349.99 and will be available in November, but you can't go out and buy it on its own.
The device will cost $349 (£263) and will be available in the United States, on the Verizon network only, from November. That's not great by modern standards, but the whole concept of this phone is to use it as little as possible.