The new iPhones are likely to start at $800 for the LCD model, $900 for the iPhone X update and $1,000 for 6.5-inch OLED model, up from last year's starting prices of $699, $799 and $999, according to Nomura Group.
The iPhone Xs and Xs Max feature dual rear-facing cameras: a 12-megapixel wide-angle shooter with optical image stabilization and a six-element lens with f/1.8 aperture alongside a 12-megapixel telephoto camera (2x optical zoom), also with optical image stabilization, with a six-element lens and f/2.4 aperture.
The iPhone XS Max will sell for about $1,100, or $100 more than last year's iPhone X. The 6.1-inch screen is edge-to-edge, and is an LCD display dubbed Liquid Retina (326ppi).
Apart from its screen specifications, the iPhone XR also uses the new A12 Bionic processor that the XS and XS Max also use, which boasts more cores and faster speeds than previous models.
If you need a brand new iPhone but not willing to spend more than RM4,000, Apple has also announced a cheaper version that's called the iPhone XR.
Buyers can pre-order both handsets starting on Friday, Sept. 14. The display gets native support for True Tone and wide colour support, which Apple claims can deliver a better viewing experience. This one will cost nearly $1,100, topping last year's iPhone X, which at $1,000 seemed jaw-dropping at the time.
Both iPhone Xs and Xs Max will be have iOS 12 operating system which is the most advanced in the world at present. iOS 12 will allow iPhone users to have more options with Animoji and Memoji. The company's latest smartwatch gets several upgrades as well as new features.
The new Apple Watch will start at $399 and be available on September 21.
Now, with just hours to go, pictures have emerged on Chinese social media of a seemingly finished iPhone XS unit.
Instead of swiping to summon Apple's Control Center and tapping the icon, you'll now be able to press dedicated flashlight and camera buttons on your iPhone's lock screen. The sensor is the same found on the iPhone Xs and Xs Max.
The company also no longer includes the adapter with the iPhone 7, 7 Plus, 8 and 8 Plus. You'll have to wait a bit longer for the iPhone XR, which launches on 26 October, with preorders from 19 October.
The iPhone Xr comes in three storage configurations: 64GB, 128GB and 256GB.