Kerala Reds, the official supporters group of Liverpool from the region, put up a post on social media inviting people to donate to the Kerala Chief Minister's Distress Relief Fund (CMDRF) and it came to the notice of the club's CEO himself.
Monsoon rains kill hundreds of people every year in India.
More fishing boats from various places reached the affected areas during the day.
People all over the state of 33 million have made panicked appeals on social media for help, saying they can not make contact with rescue services as power and communication lines are down.
The death toll is expected to rise as more rain and strong winds are predicted on Saturday and Sunday.
Indian Prime Minister Narendra Modi conducted a brief air inspection tour of the state Saturday and announced an immediate grant of US$75 million.
More than 300,000 people have taken shelter in more than 1,500 state-run relief camps, officials said.
The Humanitarian Director of Save the Children Ray Kancharla said Kerala had not experienced such a big disaster and the recovery process would require a lot of work, investment, and resources.
"The contribution made by our employees will be matched by JSW Group equally and will be pledged towards Kerala's flood relief measures", JSW Group official spokesperson said in a statement. As a result, both domestic and worldwide flights to Kochi are being diverted to other destinations such as Trivendrum and Calicut.
The Indian government has pledged $71m for victims of what state chief minister Pinarayi Vijayan called "the worst floods in 100 years". Not able to communicate in the afternoon.
Helicopters have also been dropping emergency food and water supplies, while trains carrying drinking water have been sent to Kerala. Please help me, people in my place will die.
At least 194 people have died in the state since torrential rain began on August 8, and 36 are missing, according to Kerala's disaster management office.
Since airlifting is the only option in some remote areas, where people are marooned since the past four days, the state government has sought more helicopters for airlifting them, chief minister said. Airlines operating from Muscat to Kochi said that the scheduled flights between Muscat and Kochi will now operate to Trivandrum Airport until August 26.
The global airport in the city of Kochi, one of India's busiest airports, will remain closed until August 26, airport officials said in a statement.
The home ministry announced meanwhile that 868 people have been reported dead in seven Indian states including Kerala since the start of the monsoon in June.
Dozens of military and coastguard helicopters took troops to high-risk areas, where they searched for people trapped on the roofs of submerged buildings.