Not the Streaming Deal ‘Star Wars’ Fans Are Looking For

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"20th Century Fox Film... gives us the opportunity to be associated with, and to expand, iconic movies franchises like Avatar, Marvel's X-Men, Fantastic Four, Deadpool, Planet of the Apes, Kingsman, and many others", Iger said, giving a wide berth to the studio's specific plans for each of the Fox brands. This service will rival Netflix, though Iger has said in the past that it will cost "significantly less" than Netflix. Now, thanks to this report, we know that from Captain Marvel on, they will be heading to Disney's own platform.

This confirms what has been suspected all along, that the streaming rights would kick over for all of Disney's movies starting in 2019 and beyond.

While the service will feature Pixar, Marvel, Disney and National Geographic content as well as Star Wars, Disney aims to maximise the value of its content investment through its distribution windowing strategy.

Pricing will initially be lower than Netflix, which means under $10 a month, reflecting the smaller amount of content that Disney will have at launch.

Iger told analysts in the Q&A session following the results announcement that Disney would "walk before we run" in terms of building content for the service and added that the Disney OTT offering would "not have anything close to the volume that Netflix has".

Disney exec Ricky Strauss is in charge of the new streaming service, as president of content and marketing.

In the fiscal third quarter, Disney's net income rose 23 percent to $2.92 billion (around Rs. 20,000 crores), or $1.95 (about Rs. 133) per share, from $2.37 billion (roughly Rs. 16,300 crores), or $1.51 (around Rs. 104) per share, a year ago.

That would put the series as one of the priciest TV shows around in a world of rapidly-spiralling TV production costs, as prestige dramas become grander in the age of peak TV.

Disney, which has been pushing up prices at its theme parks in recent years, saw the latest price hike lead to a slim 1 percent gain in USA theme park attendance in the period - down from an 8 percent increase last year - while hotel occupancy rates dropped to 86 percent from 88 percent.

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