Ford officially unveils Ontario's buck-a-beer plan

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Ontario Premier Doug Ford is expected to roll out the provincial government's buck a beer plan when he visits a brewery early today in Picton, Ont.

In a Twitter video released on Interntional Beer Day, Friday, he said "We have 260 of the greatest brewers anywhere in the world", Ford said on his Twitter video.

Come August 27, the minimum price floor for a bottle or can of beer will be lowered to $1. "My friends we're going to do our part because a buck a beer is coming to a shelf near you".

The Liberals had cited the government's "social responsibility" mandate for the 25-cent increase in beer prices at the time.

While some consumers welcome the news, some brewers say they won't participate.

A partial or year-round promotional arrangement for even one brewer selling buck-a-beer in the province could easily represent more than $100,000 in lost revenue to the LCBO.

"We were elected on a promise to reduce red tape and put the people first", said Premier Doug Ford, who made the announcement while visiting the Barley Days Brewery.

Brewers would not be required to charge less, but the source says the government hopes to get brewers on board with incentives for those who cut prices.

Whether or not the incentives work, don't expect draught beer from your favourite restaurant to offer $1 beer. The lower price won't apply to draft beer and won't include the bottle deposit.

In the meantime, there are already plenty of beers that sell for cheap in Ontario.

"Nobody can make beer at $1 a bottle with the Ontario and federal taxes as they are".

Annual indexing for all packaged beer will be suspended to maintain the $1.00 minimum floor price over time.

It is unknown if any additional Ontario craft breweries will participate.

The Premier did not comment on Tuesday on his larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big box stores.

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