Nvidia described the event as being loaded with "new, exclusive, hands-on demos of the hottest upcoming games, stage presentations from the world's biggest game developers, and some spectacular surprises". They're the company's highly-anticipated next-generation graphics cards based on its new "Turing" design, ignoring the company's "Volta" design now used in graphics cards for the professional market.
Nvidia has played it coy in regards to what comes after Pascal for gaming.
The e-mail was sent by NVIDIA AIC to a retailer not only confirming the next-gen GTX 11 series GPUs but also confirming the release dates for them.
The GTX 1170 and mysteriously named GTX 1180+ will be available on September 30th while the GTX 1160 will drop in the GPU market on October 30th.
The overstock of current-generation cards is the reason why Nvidia held-off from launching the 11-series cards earlier in the year, despite having shifted manufacturing over to the new line-up. "However, because we and other partners and manufacturers have an abundance of unfinished or unsold 10xx GPUs, Nvidia chose to have us delay the release of the 11xx cards". At Gamescom on August 20, it will reveal its next-generation graphics cards.
As Nvidia says, the Gamescom event is open to the public, but it's going to be a first-come-first-served kind of deal.