The addiction is real, and now Facebook wants to help users curb their social media vices by alerting them to how much time they spend surfing the apps.
"We want to empower people to control their experiences on Instagram and Facebook", he said, noting that the company was focused on creating "intentional" users above mindless scrollers. Our hope is that these tools give people more control over the time they spend on our platforms.
Both the Facebook and Instagram activity dashboards are located on the user's settings page. Now, Facebook has formally announced the new features, which will be "rolling out soon". Based on your average activity, you will also be able choose a specific amount of usage time on a particular day, as you see fit, using the "Set Daily Reminder" option below the dashboard.
Accessing the new tools is a simple affair, although the methods do differ depending on which app you are using.
Facebook (above) and Instagram will try to help you manage your time on the apps.
The calculations of how much time you're spending on each app is specific to each device. On Instagram, powerful tools to proactively care for the community - like the "You're All Caught Up" message in Feed, keyword filtering, sensitivity screens, and offensive comment and bullying filters were also launched.
Facebook chief Mark Zuckerberg said previous year that he wanted "the time people spend on Facebook to encourage meaningful social interactions", and the company has since introduced a range of measures to increase control over what people see.
As part of Facebook's ongoing, global commitment to suicide prevention, it has collaborated with mental health organizations such as Save.org.
A poll by Sky Data last week revealed that just 1% of people believe that platforms such as Facebook, Snapchat and Instagram make bullying less of a problem among children. It's our responsibility to talk openly about how time online impacts people - and we take that responsibility seriously.