The famous fast food chain is celebrating the 50th birthday of the Big Mac with a new deal. More than 6.2 million tokens will be distributed in the USA and 50 other countries.
The front side of each metal MacCoin celebrates the Big Mac's big 50th anniversary, and the back sides have one of five unique designs representing a different decade in the life of the Big Mac.
To celebrate the 50th anniversary (and maybe in a nod to Bitcoin), McDonalds is introducing a MacCoin on August 2. They can exchange their coin for one Big Mac beginning on Friday until the end of the year.
Get direct access to our top weekly content, contests, and perks.
Despite the MacCoin's phonetic similarities to Bitcoin, Easterbrook assured Business Insider that the "currency" was purposefully created to be "tangible", in keeping with the Big Mac's meaty tradition.
Coins will be collected and changed for free Big Mac at McDonald's restaurants in 50 countries which participate in the 50th-anniversary celebrations of Big Mac. "We think the Big Mac needs to be sacrosanct".
The MacCoin will be redeemable at 14,000 USA locations so chances are there'll be one close to you that'll take what the fast food empire is hailing as the "first fully food-back global currency".
McDonald's sold 1.3 billion Big Macs a year ago, according to the chain. The '00s MacCoin focuses on the technology that was at the forefront of the turn of the century and the '10s MacCoin calls attention to the evolution of communication. Big Mac fans can share, collect or redeem to get a free Big Mac at participating restaurants. Those kind of periodic campaigns should help keep the Big Mac relevant for years to come, says Mike Delligatti, the son of the Big Mac inventor, who died last year.