Target apologizes for selling 'Baby Daddy' cards for Father's Day

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"We want all guests to feel welcomed and respected when they shop at Target", the company said in a statement. "It's never our intent to offend any of our guests with the products we sell". "It's not sweet or nice".

The retail giant released a statement, saying: "We appreciate the feedback and apologize".

USA Today reports Target pulled the card from its store shelves, while American Greetings, the producer of the card, apologized for its message.

'It's a term used to describe a deadbeat or absent parent.

Facebook user Takeisha Saunders said: 'You CANNOT be serious Target!

However, not all Target shoppers were as angered by the retailer's controversial "Baby Daddy" cards, with some appearing to find them more amusing than offensive.

Target doesn't manufacture the cards and American Greetings was not available for a comment, but Saunders hope to shed light on why the card upset her.

Both the verified American Greetings and Ask Target guest services Twitter accounts responded to the concerns, apologizing for what they say was "intended to be a playful husband card".

Saunders had found the particular card at a Rockwall, Texas, location but comments on her post detailed how the card was housed at stores across the country. Still, Saunders said it doesn't excuse the culturally insensitive term displayed on the front of the card.

Images of the card began circulating on social media, where it kicked up a discussion about the words "baby daddy". Thanks for posting the inside I didn't read it'.