The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides global humanitarian aid; and supports military members and their families.
A new American Red Cross survey shows that widespread misconceptions about blood donation could be contributing to a shrinking blood donor population.
The American Red Cross is launching a new campaign to attract new blood donors and encourage old ones to roll up their sleeves.
But during the summer months, when blood supply is at its lowest, it's up to the public to help families like the Vandermarks. When blood products aren't available in emergency situations or those undergoing lifesaving treatments, patients like Jacqueline Rogers do notice.
The service has specifically asked for people who are O positive, O negative, A positive and B negative to donate. "Each day blood and platelets are needed for accident and burn victims, heart surgery and organ transplant patients".
"South African big business has the power to change the fact that our country faces constant blood shortages, and save lives at the same time", she said.
The Missing Type campaign runs from June 11 to June 18, with World Blood Donor Day falling on June 14. It was officially established by the organisation in May 2005 at the 58 World Health Assembly to motivate all the countries worldwide to thank the blood donors for their precious step, promote voluntary, safe and unpaid blood donations to ensure the sufficient blood supplies.