Since then, Domino's has thrived. A big pothole can do a number on a pizza in transit, too. "We're not just a MI company, we are nationwide and exceedingly global". If your town is picked, it will receive funds to help fix roads, so pizzas can make it home safely - and let's be real here, in your stomach, which is the ultimate goal. The initiative is aimed at 'saving pizza.' Picture courtesy of Domino's Pizza."Have you ever hit a pothole and instantly cringed?" "We can't stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped".
And no, they're not kidding, they really are filling in potholes, although not at random, as towns need to be nominated on the Paving For Pizza website.
Screenshot from the Paving for Pizza website. Fair warning: It's gruesome.
That's right - Domino's Pizza is in the pothole-patching business, teaming with cities around the country to fill rutted roads with its "Paving for Pizza" promotion.
Domino's has already been working with four municipalities to help fix potholes on roads, including Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California.
Domino's is letting it known they are fixing potholes but writing, "OH YES, WE DID", on the repaved area of the street.
It's also an opportunity for some marketing for Domino's.
Fouracre declined to disclose specific grant details, but said they're "smaller", "not multi-million dollar" awards created to add on to pothole-fixing budgets.