"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", a Facebook post read.
According to CNN, IHOP has been the restaurant's acronym since 1973. "But these are new 'Ultimate Steakburgers", the website stated, with "all-natural, 100 percent USDA choice black Angus beef".
Sure enough, IHOP - we mean IHOB - just announced its new name, the International House of Burgers.
The "P" will now flip to a lowercase 'b.' Last week, the well-known restaurant chain suggested it would change is name. A representative for the brand also confirmed that only its flagship location, in Los Angeles, Calif., will be rebranded as an "IHOb" in honor of the launch. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.
Many took to social media to guess what the new name could be and most assumed the "b" would stand for 'breakfast.' They were wrong.
"I went to IHOP earlier and the waiter was like 'it's burgers", wrote one Twitter user on Wednesday. IHOB.com is a splash page with the company's logo.