According to Google, the feature is created to help users identify songs in videos that they have stumbled upon and instantly liked. YouTube reached a settlement in 2016 with the National Music Publishers Association (NMPA) to pay royalties to songwriters. The new description feature, called "Music in this video", provides credits-which includes artist, songwriter, label, and publisher-on both music videos and fan-uploaded content that contains recorded music. Once it is done identifying the tracks, it will present details about the artists, songwriters, labels and publishers and even the links to the Official Artist Channels and official music videos (if available) in the "Show more" option below the videos.
In a statement, YouTube says its new feature "strives to provide greater recognition and exposure to the people who contribute to the creative process".
Video platform Youtube has announced that they will be expanding the credits section on music videos moving forward. And the company vows that this is only the beginning, explaining that, "Through our industry partnerships, we will expand the scope and quality of data to ensure all creators are credited as completely and accurately as possible".
This addition is part of ongoing work to provide proper credit to artists on streaming platforms.
In February, YouTube's head of music Lyor Cohen told Music Ally that 2018 would be "the year of music for YouTube and Google" including a considerable thaw in its relations with the music industry, despite ongoing arguments over the "value gap" issue.
"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".
The influx of such vast rights information into YouTube can only be a good thing, however, for songwriters, labels and publishers - especially those hoping to be prominently credited on the platform's soon-to-be-launched audio/visual streaming music service, now codenamed Remix. "Music in this video" will be apart of all videos on YouTube. "Music in this video" will be accessible by clicking "Show more" underneath a video.