Instagram is working on a new feature which will show you just how much time you're spending using the app.
With a feature that alerts users who spend too long on the app, Instagram risks seeing a decline in usage and ad interaction. Instagram is following in the footsteps of Google.
Instagram initially said that it had nothing to announce at this point in time but the Facebook-owned company's CEO has now confirmed that Instagram is indeed developing this Usage Insights feature to give users a more in-depth look at their Instagram usage statistics.
Last week at Google I/O, the company unveiled a Digital Wellbeing platform for Android P. This will make it easier for Android device owners to limit their smartphone usage, by setting restrictions. A line of computer code for the feature mentions the words "time_spent", Wong said in a tweet.
It remains to be seen when Instagram will officially roll out the new tool to users in general.
Systrom says Instagram wants the time spent within the app to be "positive and intentional".