The airline also said that it is offering an introductory basic fare of Rs 13,499 to the Keflavik airport in Iceland's capital and from there to other destinations in North America and Europe. Meals, check-in bags and seat selection will be charged seperately, if one wants to opt for them. So flying between India and North America via Reykjavik is the shortest one-stop flights.
A one-way ticket to Iceland, US, Canada and London in the economy category -WOW basic - will start from Rs 13,499, including taxes, while the business class fares on - WOW premium - will be priced from Rs 46,599 onwards including taxes. The other two fare options are "Wow plus" and "Wow comfy".
Wow Air, which plans to fly its new Airbus A330neo aircraft to Delhi, will have to compete with Middle Eastern carriers such as Emirates and Etihad Airways that now dominate passenger traffic from India to the West.
However, the airline CEO Mogensen said the fare could go up depending upon factors, "though the high cannot be three to five times".
Further, he said the "fares can absorb the rising crude oil prices unless it breaches the $100 mark".
The airline on its website has claimed that travelling to NY with a couple of hours stop-over at Reykjavik would take about 20 hours. "We are passionate about continuing our mission of enabling everybody to fly by making worldwide travel accessible and affordable for all, and look forward to expanding our global service to provide travellers with the opportunity to see many parts of the globe, whether for business or pleasure".
Established in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies with Airbus A320, Airbus A321 and Airbus A330 models. The airport lost regular nonstop transatlantic service in 2003 when American Airlines ended flights to London. The launch of this service they will offer more choice of travel to them. In recent years the cross Atlantic stop-over flights have been the major driver of growth for WOW air.