Jameela Jamil calls Kim Kardashian West "toxic" over diet lollipop ad

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There's a reason why she won the Council of Fashion Designers of America (CFDA) Influencer Award this year.

The Keeping Up With The Kardashians star often shares sponsored posts with her 111m followers, advertising various products - but when she posed seductively with a lolly which claimed to be an appetite suppressant, several fans were less than impressed. "They're Appetite Suppressant Lollipops and they' literally unreal". "They're literally unreal", Kim wrote, before urging her followers to get their hands on the sweets, saying "you need to do it quick!"

Kardashian's followers swiftly jumped in the comments section, some even accusing her of recklessly promoting eating disorders.

'Question "babes" - how do you sleep at night knowing that you endorse and encourage food restriction and disordered eating?' she tweeted the brand.

Kim Kardashian West advertised an appetite suppressant lollipop.

Meanwhile, some fans were less harsh on Kim, focusing instead on how she looked in the snap.

"The Good Place" star Jameela Jamil slammed Kardashian as a "terrible and toxic influence on young girls" for the post. The account features people weighing their self-worth in attributes and characteristics as opposed to the number on a scale.

This is not the first time the Kardashian family has been accused of promoting unhealthy body image.

In the past, Kim's posts on such products like cell phone cases and waist trainers have garnered mass amounts of attention by millions which have resulted in sale increases for companies and a nice chunk of change for Kim.

Though it's expected at this point that celebrities will use their massive followings to garner new business partnerships, and plenty of A-listers promote brands on their Instagrams, Kardashian's latest endorsement has hit a nerve with her peers and her dedicated fan base.

Kardashian has since deleted the post, likely as a result of the fierce backlash it stirred up across social media platforms. "You're a role model to so many young impressionable people and you have chosen to push a product encouraging appetite suppressing.irresponsible much?"