The final UEFA Champions League match between English football club Liverpool and Spain's Real Madrid is to be shown free by United Kingdom broadband ISP BT via YouTube, the BTSport TV app and other mediums.
The deal, which comes into effect in August this year, also includes exclusive rights to all UEFA Champions League final round qualifiers, which Celtic and the Super Cup and all highlights rights to both UEFA Champions League and UEFA Europa League for the next three years.
BT's Consumer MD of Marketing, Pete Oliver, said: "To have Liverpool in the UEFA Champions League final is fantastic". And no, we're not talking about the quality of the defending.
In other news, BT Sport will make the Champions League final between Liverpool and Real Madrid available to watch for free online.
BT Sport hold the broadcasting rights to the Champions League in the UK.
When asked by The Irish Times if all of the matches in question would be broadcast free-to-air, a TV3 spokesperson said: "We will be sharing more information about the deal over the coming weeks".
Viewers in Ireland will be able to watch the Champions League final on RTE - but not for much longer. A further million or so watched Manchester United's triumph over Ajax in the Europa League final.
327 European matches per season from both competitions will be screened on Virgin Media Ireland and its TV3 channel.
Real are going for their third consecutive Champions League win, which hasn't happened in the Champions League era.
The match will see Atletico Madrid take on Marseille in Lyon on 16 May. Bayern Munich won three European Cups on the spin from 1973-1976, equalling Ajax's record from the three previous years.
Are we heading towards an era where every match could be streamed on YouTube?