Amazon's AWS jumps into blockchain fray with new partner

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After Facebook announced its intention last week to go into blockchain technology, Amazon has also opened up that it is partnering with Kaleido, a start-up built on Ethereum blockchain. The company which will make it happen, Kaleido, was born out of leading blockchain incubator known as Consensys.

Partner of the Year - Technology Partner: Druva has won the award for using high levels of AWS services for customers across retail, technology and FSI verticals, and for helping customers manage their compliance requirements in effective ways.

"We knew we needed to design a platform from the business problems down, since that is where the enduring problems are that companies face in the blockchain space". "We give them a simple platform to build their company on the blockchain", Steve Cerveny, one of the founders of Kaleido, told CNBC.

Kaleido becomes the first blockchain software as a service (SaaS) software available within the AWS marketplace, marking a milestone for Amazon in its greater use and application of the technology.

The result is that blockchain is more accessible and easier for customers to use, and even faster for them to connect blockchain solutions to AWS services securely.

John Hurley, Ryanair's CTO, said: "Machine learning is hugely important to our growth, and we're pursuing a variety of AWS machine learning services, including Amazon SageMaker, to enhance customer UI experience and personalise the MyRyanair portal for every unique traveller".

Verizon has selected Amazon Web Services as its preferred public cloud provider and plans to migrate more than 1,000 business applications and database systems. This helps customers who want to get started quickly on blockchain projects as they progress from proof of concepts to pilots and into production.

He however, added that deploying blockchain technology will heighten Amazon's horizon and give it an edge over other technology giants.

"Since the inception of ConsenSys in 2014, we have been on a mission to accelerate the adoption of Ethereum and all the benefits that decentralization can bring to business and societies around the world", says Joseph Lubin, co-founder of Ethereum and founder of ConsenSys.

Amazon Web Solution provides cloud computing services to individual, global companies and government on subscription basis.

More recently, AWS announced a new service this past April to provide out-of-the-box blockchain networks based on the Ethereum network and Hyperledger Fabric protocol.