The Realme 1 will go up for sale exclusively on Amazon India starting May 25 for as low as ₹8,990 ($135), and the aggressive pricing suggests OPPO is intent on stealing market share away from Xiaomi. Touted as Amazon Exclusive, the smartphone is manufactured with a glossy diamond-cut design under the Make in India initiative. Other specs include a 6-inch, 2160 x 1080 resolution screen, Helio P60 chip, and 3,410mAh battery. Under the hood, the smartphone is powered by an octa-core MediaTek Helio P60 processor clocked at 2GHz. At this price range, the company is looking to take on the Xiaomi Redmi Note 5 Pro, which is available at Rs. 14,999 for its 4GB RAM, 64GB storage, and Rs. 16,999 for the 6GB RAM, 64GB storage variant. The device will also come with two SIM slots and an additional MicroSD card slot.
The Realme 1 also has only a back camera, coupled with an LED flash. On the front, there is an 8-megapixel camera with an AI-powered portrait mode. The device supports Oppo's AI Beauty 2.0 feature that has 296-point facial recognition based on the gender, skin color, age and other factors. The smartphone also offers Face Unlock (said to unlock the smartphone in 0.1 seconds), but it doesn't have a fingerprint sensor.
The company is selling the device with something called a diamond back which they claim is a strong departure from the bland design language that is prevalent with the competition. Connectivity options on the device include 4G VoLTE, WiFi 802.11 ac, Bluetooth 4.2, Global Positioning System and a 3.5mm audio jack.
The RealMe 1 has only a single 13-megapixel sensor on the rear and an 8-megapixel selfie snapper on the front. Another variant with 4GB RAM and 64GB internal memory will be available sometime later for Rs 10,990. $162). The high-end model having 6GB RAM costs Rs. 13,990, which roughly converts to $206. It will be made available in Diamond Black, Moonlight Silver (coming in June), and Solar Red colour variants in the country. The launch of the Realme 1 comes at a particularly hard time for Xiaomi, with the company unable to meet the demand for the Redmi Note 5 Pro almost three months after its release.