The instant camera is created to meet the growing demand of square format film prints especially among the younger generations.
Square-format analog cameras are the latest rage and Fujifilm is hopping on the trend by announcing its first Instax Square SQ6 instant film camera.
Although the square format film has been used previously in the SQ10, the SQ6 is completely analogue, whereas the SQ10 is essentially a basic camera with an inbuilt instax printer.
Along with the auto mode, the SQ6 has a selfie mode that adjusts the flash and focus for that closer self-portrait.
Orange, purple, and green color filters can be placed over the flash to add a tint to the resulting photos. To make it easier to capture selfies, the camera has a small mirror next to the lens.
Other features include a programmed electronic shutter release, a 10-second timer delay, an LED display and a tripod socket.
The camera has three focus modes covering close-ups (0.3 to 0.5 m/1 to 1.6 ft), landscapes (2 m/6.6 ft to infinity) and a Normal mode that focuses on subjects between 0.5 to 2 meters (1.6 to 6.6 feet). "The SQ6 is an affordable and attractive option from the Instax line of instant cameras to capture real-life moments with a creative twist".
Just a year ago, FujiFilm released the Instax SQ10 which, while also printing in square film, was ultimately taking low-res digital and transferring onto analog to save shooting costs.
The camera comes in three colours (from left) graphite gray, pearl white, and blush gold.
Fujifilm says the SQ6 release date will be 25 May.