Davis, an Albuquerque city councilor who is one of six Democrats running for the 1st Congressional District seat, defended the campaign ad and said people are exhausted of being polite when it comes to gun safety issues.
Opting for a decidedly more direct appeal to his progressive voter base, a congressional candidate in New Mexico released a campaign ad on Friday where he opens his spiel by saying, simply, "F*** the NRA". "Because if Congress won't change our gun laws, we're changing Congress".
The controversial ad was broadcast-with a warning preceding the spot-on CBS affiliate KRQE at about 12:30 p.m. local time. Station manager Bill Anderson said the station isn't allowed to censor political messages.
Albuquerque City Councilor Pat Davis wants people to see his congressional campaign spot in which the Democrat uses profanity to get the viewers' attention.
The station did run a warning beforehand to advise viewers of "inappropriate language", HuffPost reported.
"You only see these Hail Mary attempts among candidates who are really desperate at this point in a race", UNM Political Science Professor Gabriel Sanchez said after KRQE News 13 showed him the ad.
As usual, Twitter had varying opinions on the subject, many of which could not be printed here.
The ad, he said, was meant to express the frustration of gun control proponents who view the NRA as blocking even minor changes in policy at the state level and in Washington, D.C.
"We received a request for air time from a legitimate federal candidate for office, and according to federal election rules we are required to give him the same access as his opponents", Anderson said.
The victor will face Republican Janice Arnold Jones and Libertarian Lloyd Princeton in the November general election. "People around the country are mad", about gun violence, he said.
One of Davis' Democratic opponents, Debra Haaland, indicated she agreed with the ad's sentiments in the commercial but not with the tone.
Regardless, the ad is likely to stand out as several other candidates have taken to the airwaves in the Democratic primary for the seat Democratic U.S. Rep. Michelle Lujan Grisham is giving up to run for governor.
"Being polite hasn't gotten us anywhere, so maybe it's time to do something different", Davis said when asked about the ad by the network.