Flipkart eyes 40% share of India's phone market

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Asus and Flipkart on Tuesday announced their long-term partnership for the country under which the ZenFone Max Pro will be exclusively available for purchase through Flipkart.

The company did mention that the Zenfone Max Pro will be powered by a Qualcomm Snapdragon 636 chipset.

In what could be the most insignificant and freaky event to have been witnessed, the two companies only revealed that the Zenfone Max Pro will be launched on April 23rd in India, as part of a global launch. Apart from Zenfone Max Pro, the smartphone maker has also confirmed that the Zenfone 5 series is also coming to India soon, but it did not share any specific time-frame for the launch.

Flipkart also unveiled a plan called “mobiles 40 by 20” or put in other words to account for 40% of smartphone sales in India by 2020.

Flipkart will be the primary sales channel for ASUS ZenFones as part of the deal. With this, he claimed, every one in four smartphone sold in India, is sold through Flipkart. Flipkart CEO Kalyan and ASUS CEO Jerry Shen announced the detailed of the partnership today. "With "Mobiles 40by20", Flipkart will contribute significantly towards adding the next 100 million smartphone users by 2020", said Flipkart VP (Mobiles and Large Appliances) Ajay Yadav. Flipkart's unparalleled distribution reach and marketing strengths will help Asus build strong awareness for our innovative high-value products and reach consumers across India.

Commenting on the development, ASUS CEO Jerry Shen disclosed that the company has visualized tremendous opportunity in the creation of products and services that is created to address India's market needs.

With this partnership with Asus, Flipkart will aim to leverage its data-driven research and insights and combine it with ASUS's technological prowess to build smartphones customized for India.

ASUS CEO Jerry Shen said: "With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market". Asus is meanwhile looking to gain consumer insights through the collaboration that will help it make better suited products for the Indian market in the future.