Privacy advocates noted that Zuckerberg has not revealed what his company is doing with the information on non-users.
- Facebook ads and measurement tools, which enable websites and apps to show ads from Facebook advertisers, to run their own ads on Facebook or elsewhere, and to understand the effectiveness of their ads.
He said it was very vital to keep Facebook data private as it might be leaked out just like what happened recently on the platform, where data of over 50 million profiles were leaked to a consulting firm. You will also see more details on the information being collected when you use these synced products.
Many websites and apps use Facebook services to make their content and ads more engaging and relevant.
Earlier this week, Facebook founder Mark Zuckerberg was in Washington to testify at the Senate Intelligence Hearing.
What do others see when they view us on Facebook? That said, Facebook has known that this has been happening for years, and there is not much they can do about it, so they haven't: how do you know that digital information is being sold to someone else?
"While third party fact checking is part of our ongoing efforts to combat spread of false news, we are working hard to improve the accuracy of information on Facebook in various ways", it added. Ever since the scandal came to light in February, Facebook has been having a tough time dealing with accusations that the company was responsible for the leak of personal data of millions of users.
It may turn out that Zuckerberg has an executive vice president in charge of privacy compliance, and that the Facebook CEO relies on that person to manage that area and bring only the most important events to his attention.
In the document, Facebook illustrates how it can crunch its user base of over 2 billion people and predicts millions of people who are "at risk" of jumping ship from one brand to a competitor. Dean Heller (R-NV), all Zuckerberg could say was that Facebook tries "to move as quickly as possible".
The ACLU is pushing USA lawmakers to enact broad privacy legislation including a requirement for consent prior to data collection.
This gives the lie to Facebook's official line that the users are in control of the data that they share, and that the company is only using the data that people willingly offer up.