Apple has gone full swivel-eyed, control-freak insane on its own employees with a demented internal memo decrying information leaks.
Naturally, the memo was leaked.
This morning, Bloomberg posted the internal memo in full.
"Leakers do not simply lose their jobs at Apple", the memo states.
The memo says that Apple caught 29 leakers previous year, 12 of whom were arrested, and threatens its employees with the same fate: "Leakers do not simply lose their jobs at Apple", the memo states.
The company did not provide details on the dozen arrests that it said took place past year, but said those included "employees, contractors and some partners in Apple's supply chain". 12 of them were arrested.
But it's not all Apple employees' fault.
The Guardian could not independently confirm the memo, and the company did not respond to a request for comment on Friday.
To help stop leaks, Apple is urging its employees to be wary of reporters and media outlets who may try to befriend them in exchange for inside information. In a separate incident, an employee who leaked the final version of an unreleased version of iOS, its mobile operating system, was found within days and fired. Last year, another employee was sacked for leaking details about the iPhone X, iPad Pro, and AirPods to 9to5Mac. Recently a memo was leaked which revealed that Apple employees have been made clear that in such situations, they will be fired and a legal action will be taken against them when possible while there also being blacklisted from other companies.
Investments by Apple have had an enormous impact on the company's ability to identify and catch leakers.
Before the launch, KGI Securities analyst Ming-Chi Kuo had said that Apple had problems regarding the manufacturing of a "Blush Gold" iPhone X. He had then suggested in September that the gold version might be launched later to afford Apple some time to fix the issues. According to The Guardian, Facebook also plays a big role in helping the company catch leakers with its internal tactics.
Apple is reportedly working on a gold-colour variant of premium iPhone X as seen in recent photos published by the US Federal Communications Commission (FCC). Ironically, this confidential internal memo leaked. "That's a reasonable goal, but talking about the number of employees you've had arrested seems like an over-the-top scare tactic".
Leaking Apple's work undermines everyone at Apple and the years they've invested in creating Apple products. It's signature press event formula, honed by Steve Jobs, relies on an element of surprise.
In many cases, leakers don't set out to leak.