Jio, represented by Senior Advocate Abhishek Manu Singhvi, stated that the deception and misrepresentation inherent in the advertisements are aimed at enticing and luring viewers to subscribe to Airtel's telecom service and give preference to it over other telecom service providers in the market. The charges will be as per the data plan availed of by the subscriber and thus is not free. However, postpaid customers also get an added benefit of the data roll-over facility which means if they aren't able to use the 30 GB data in their first billing cycle, it will be carried forward to the next cycle for them to use.
Airtel has launched its new plan 499 for its prepaid users with a whopping 164GB data.
The new Rs. 249 pack and revised Rs. 349 pack come with local, STD, and roaming calls as well as 100 SMS per day.
No stranger to such "misadventures", Airtel has been pulled up by the Advertising Standards Council of India in the recent past too, notably for issuing misleading advertisements claiming it offered the fastest speeds based on a speed test campaign by Ookla and another advertisement that claimed it was the "fastest ever network". The petitioner has also submitted that Airtel further falsely represents that a subscriber needs only to obtain a 4G sim from Airtel and download the Airtel TV app to obtain a virtual "season pass" - live and free access to the IPL coverage.
Check out the Reliance Jio offer at Rs 299 to compare it with that of Airtel.
In a recently released plan, Airtel and Hotstar made a collaboration to provide the live streaming of IPL matches.
It remains to be seen how Reliance Jio will respond to Airtel's new strategy. In the Jio plan 498, the telecom operator is offering free unlimited calls for 91 days.
The company did not clarify if these users need to be on an unlimited plan to qualify for the freebie. Rest of the benefits are same. Both the plans have same validity for 51 days.