Google said that past year it took down over 3.2 billion ads that violated its advertising policies, removed 320,000 publishers from its ad network for violating its publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps.
This matters because policy changes like this update help's them to remove the economic incentives these sites have to create and spread deceptive content online.
Stansfield revealed that many website owners used the firm's advertising platforms, like AdSense, to run Google ads on their sites and content and make money.She said Google paid $12.6 billion back to the publishing partners in its ad network previous year.
It would be nice if we didn't have to coin the term "malvertising" to describe online ads that actually try to implant malicious software on our computers, but the world of online ads has a pretty big dark underbelly. And we need it - with bots manipulating election debates on Facebook, conspiracy theorists publishing YouTube videos and trolls unleashing vitriol on Twitter, we've already got plenty of toxic material on the web to worry about. Of the 11,000 websites we reviewed for potentially violating the misrepresentative content policy, we blocked over 650 of those sites and terminated 90 publishers from our network.
It also blocked 66m "trick to click" ads, which often appear as system warnings to deceive users into clicking on them. You're not alone. In recent years, scammers have tried to sell diet pills and weight-loss scams by buying ads that look like sensational news headlines but ultimately lead to a website selling something other than news.
An example of this is their Adsense policy introduced in late 2016 to take action on ads on misrepresentative content. Google have had long-standing policies prohibiting AdSense publishers from running ads on sites with dishonest content.
Google will ban ads for cryptocurrencies and "speculative financial products" across its advertising platforms starting in June.
Google has to come up with new policies, not just enforce the existing ones, Spencer said. As consumer trends evolve, as our methods to protect the open web get better, so do online scams.