Craig Mack, the Bad Boy Records rapper best known for his 1994 hit "Flava In Ya Ear", has passed away.
Mack's death is being mourned by other hip-hop stars, including Funkmaster Flex, DJ Scratch, and Biz Markie.
Mack's producer Alvin Toney confirmed his death; the rapper died of heart failure at a hospital close to his home in SC on Monday night.
Mack was signed to Bad Boy by Puff Daddy in the early '90s. Released nearly 25 years ago in 1994, it became very popular thanks to its all-star remix that featured LL Cool J, Busta Rhymes, The Notorious B.I.G. and Rampage.
Alvin Toney, who produced Mack's debut album "Project: Funk Da World" and his "Get Down" remix, told the New York Daily News that he saw Mack for the final time last week.
In recent years Mack had given up the fame and music for a life of religious conviction.
Craig Mack shot to iconic status with his hit "Flava in Ya Ear" in 1994.
Following news of his death, a number of his contemporaries have paid tribute online with DJ Scratch writing: "I can not believe this dude is gone". He just reached out a couple of weeks ago for me to speak on his documentary about his life.
"Craig was my roadie on tour".
So, incidentally, Craig Mack was indirectly responsible for the success of both hip-hop heavyweights Notorious B.I.G. and Busta Rhymes, even if he did so incidentally.
He returned to music previous year, releasing the 18-track Mack World Sessions album.
Rapper Biz Markie also paid tribute, saying: "He had two flawless singles and the platonic rap remix". "He was prepared for whatever comes, to go home to the Lord", the producer admitted.
Toney told the New York Daily News he had seen Mack in SC last week. "He wasn't scared. He was ready".