Before the GIF's removal, it was easily available to users of the app, and could be overlaid on photo and video messages in mere seconds by searching for the word "crime" via the app's GIF library. After that, the GIF could have gotten indexed rapidly thanks to users sharing it. A tweet by Lyauna Augmon shows the GIF being used within Instagram. In a statement to TechCrunch, Snapchat said it removed the racist GIF and disable Giphy as soon as they were made aware.
In separate statements, both Instagram and Snapchat revealed that they had temporarily halted the integration of the GIF library with their respective platforms, while GIPHY looks into it. The company confirms the change has been made but might take some time to propagate to all users.
Snapchat confirmed that all GIFs available within its application should be rated PG, which means they're suitable for ages 13 and older. The GIF included text of a racial slur - N**** Crime Death Counter - Keep Cranking Bonzo, the Numbers Just Keep on Climbing! TechCrunch received a screenshot of the GIF on Snapchat from a reader.
Both apps suspended the feature after users uncovered the racist GIF in the library Snapchat makes available to users, curated by Giphy.
It turns out that the GIF's weren't pulled because Instagram and Snapchat want to make us suffer through their bad updates more than we already are. This type of content has no place on Instagram. TechCrunch broke the news on Instagram building a similar Giphy integration in late January, which launched a week later. Back in 2016 it was heavily criticized for creating an Asian "yellowface" stereotype augmented reality lens that gave people slanted eyes. This slip-up may control Snapchat for working with reputed outside developers.
The incident is embarrassing for Instagram's parent company Facebook. The company has reportedly removed the GIF in question and has also confirmed the same. It is rather a challenge for Instagram and Snapchat to find a solution to this problem on their own or will take the help of outsiders to fix this issue altogether.