India's Ola takes its Uber rivalry to Australia with launch in Sydney

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Ola was founded in 2011 and has a massive offering with over 125 million users, however until this year, that offering had been limited to just India, with the company picking Australia as its first foray into worldwide markets.

The company announced its plans to go Down Under at the end of January and in Sydney, which is its first full launch, Ola said it has signed up over 7,000 registered drivers.

On 14 February, Ola had started the soft launch of its services with two free rides in Perth with local partners.

Ola stated that it will provide introductory offer along with free rides for the customers in Sydney from today.

A month after launching its operations in Perth, the Bengaluru-headquartered online cab aggregator Ola has started its ride-hailing services in Sidney. For customers, the company will provide new promotions, clear ways to share feedback, and a higher-quality ride, while for driver-partners; Ola will introduce new earnings programs, community town-halls, fuel offers and other vehicle services.

Ola and Uber are fighting an intense battle for leadership in the Indian market.

Uber which is Ola's main competitor in the Australian market, launched its operations in Australia in 2012 and now operates in 19 Australian cities including the major cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra.

Following its successful launch in Perth, Ola, which bills itself as "one of the world's largest ridesharing platforms", has now officially commenced operations in Sydney.

Their competition is not only in the ride-sharing space in India but also food delivery, with Ola acquiring Foodpanda's India business.