Fitbit sees potential for its devices to become a bigger part of the heathcare industry.
But while there were many familiarities with Pebble's smartwatches of old, most would agree that the overall industrial design of the Ionic wasn't one of them. USA or Australian pricing has yet to be confirmed, so that may be a bit different when we hear from Fitbit.
Fitbit boasts "more than 550 apps", which doesn't quite compete with the likes of the Apple Watch, but it does include big names, like Flipboard, Hue Lights, Nest, Strava, Surfline, Weather and Yelp.
The Fitbit Versa resembles an Apple Watch, but that's not a bad thing. There's also a special-edition Versa model priced at $229.95, which includes NFC and Fitbit Pay capabilities in the USA and comes with an exclusive style, featuring woven bands in either lavender or charcoal coloration with either a rose gold aluminum or graphite aluminum case. These straps will only be available with the special edition and not sold separately.
The resolution looked good and while there are thick bezels around it the screen seemed responsive in our limited testing time flicking through apps. And there is a special $330 version of the Ionic made in partnership with Adidas that includes special exercise tracking features from the sneaker maker.
There's no on-board Global Positioning System, however, the Versa relying on a Bluetooth connection to your phone for that. If you don't want them to see their friend requests, you can turn that feature off.
The Fitbit Versa will retail for £199 for the standard edition, with more premium Special Edition options available for £229. It has a heart rate tracker built in (same as the Ionic) and offers 15+ exercise modes.
Fitbit Coach is also here for your home workouts to give you dynamic activities to do without even having to leave the house. United States users can also listen to Pandora.
Sleep tracking is, of course, also back. By adding female health tracking, Fitbit is not only hoping to appeal to more women, but also to see how menstrual cycles interplay with weight, activity levels, sleep, and nutrition. Since kids aren't likely to be setting fitness goals and checking out line graphs of their progress, the real customer is the parent, who may have an interest in using a wearable to better measure their kids' health.
Also on Tuesday, Fitbit announced new health tracking tools for females.
Think of the Versa as a follow-up to the Fitbit Blaze. The Versa doesn't allow you to download songs from Apple Music or Spotify, but it does have enough internal storage to store mp3 files (so you can upload songs directly from an iTunes library, for example, and save them to the smartwatch).
The Fitbit Versa is up for pre-order right now, is priced at $199.95, and ships in April.
Some annoying niggles have been addressed too - Android users will now be able to do quick replies to messages (IOS support is apparently coming later), and you download up to 300 offline tracks from Deezer for running motivation too.
Fitbit is trying to adapt it for those who have Windows Phone or iPhone devices, but the wait may be a little longer for that.
Unlike the Apple Watch, the Versa has a much better battery life, lasting for at least four days on a charge, according to the company.
We'll put the battery through its paces when we get the Versa on our wrists for the full review.