Apple Music Now Has 38 Mln Subscribers

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Spotify utilizes all kinds of futuristic machine learning algorithms to recommend music to its listeners, but the streaming service rolled out a new feature this month that makes use of its human touch. Apple's senior vice president of internet software and services, Eddy Cue, passed along the latest stats at the annual SXSW in Austin, Texas.

The service now has more than 159 million active users, in over 60 countries (most of Europe, most of the Americas, Australia, New Zealand, and parts of Asia). Amazon offers its service to members who already pay for its Prime membership, which includes shipping, video content and other benefits, for US$7.99 per month.

Music streaming service Spotify is now available in SA. The service, like most of its competitors, costs $9.99 per month for an individual plan or $14.99 per month for a family subscription accessible by up to six users. Cue said Apple has 8 million subscribers now in the free trial period, the first time Apple has disclosed the number of trial users. Spotify offers a free tier of service that is supported by ads.

Apple's streaming music service now enjoys 38 million paid subscribers, an increase of two million subscribers since the company last reported figures in February. Features no adverts, offline listening, unlimited skips, high-quality audio, shuffle play.