Google's Android Wear Smartwatch OS Could Receive 'Wear OS' Rebrand

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Market research firm International Data Corporation (IDC) estimated that Android Wear was virtually non-existent among the top five wearable manufacturers in the fourth quarter of 2017 - even Chinese electronics company Huawei got to fifth place primarily through its fitness trackers - not its Android wristwear. However, it appears that Google might be about to give its Android Wear platform a makeover, thereby reigniting interest in the sector.

GOOGLE APPEARS to be planning to rebrand its wearables operating system Android Wear as Wear OS in a future update. Their post consists of a notification they received while setting up an unspecified smartwatch.

This was first seen in the Android P Developer Preview as they refer Android Wear as Wear OS and replaced the watch icon with a "W".

Google's Android Wear Smartwatch OS Could Receive 'Wear OS' Rebrand
Google's Android Wear Smartwatch OS Could Receive 'Wear OS' Rebrand

Not only has a new logo popped up online, but reports suggest the name is changing too. However, thanks to lackluster hardware that was released to debut Android Wear 2.0, the platform's kind of been in a rut for over a year now. Fashion brands continue to release new hardware running the OS, but it's been a hot minute since a major tech company has put any real time or effort into releasing new products with it. The fact that recent Wear devices also work with iOS devices could have played a part in the revamp.

With the 12.5 beta, both the new name and the new logo are present.

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