Movie ticket subscription service MoviePass is the latest company to face a backlash over data collection after admitting it's exploring ways to collect private data on its two million-plus users. Let us know down the comments!
"We get an enormous amount of information", Lowe said. The company famously loses money every time a user sees a movie due to its subscription model, and thus has to rely on other tactics to eventually turn a profit.
If you're a subscriber to MoviePass, you're being followed home.
In other words, while MoviePass will continue to explore location-based marketing as a means of enhancing the "overall experience" for users, the data that isn't now being used by the app will no longer be collected.
The statement finishes by promising, "Our members will always have the option to choose the location-based services that are right for them today and in the future".
Of course, we shouldn't take this update to mean that MoviePass is moving away from its data collection ideas completely.