Tinder's future feature will let women decide who makes the first move

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Tinder will make a change to its dating app in an upcoming update that will allow women to message first, according to a report from MarketWatch this morning, which TechCrunch has also confirmed.

Tinder and Bumble have always been in competition.

Tinder's parent firm Match Group's spokesperson confirmed about the plans to CNN on Wednesday.

Tips for success: Don't be afraid to extend a match another 24 hours if they haven't messaged you, another feature that sets Bumble apart from other apps.

"As a woman CEO running a company that touches millions of women around the world, it's a big priority for me and an area that I'm particularly passionate about", said Ginsberg during an earnings call last week.

Still, adding the option to Tinder could make it more confusing to know who should start talking, and will require Tinder to make some user interface changes to ensure users know who is accepting conversations, versus who will not.

Rivals Tinder and Bumble have a long history. The case was settled, and Whitney Wolfe Herd went on and launched Bumble.

Bumble uses a swipe-to-Like model - popularized on Tinder for singles to connect - with a twist.

Bumble has emerged and has grown as a strong competitor. It's been widely reported that Bumble once turned down a buyout offer from Match Group.

Rumours even suggest that Match Group unsuccessfully tried to buy Bumble previous year for $450 million. The company said it doesn't comment on mergers and acquisitions speculation. "Coffee Meets Bagel" was created by three sisters from San Francisco, who noticed that women and men have different styles of dating.

One of the most common slams of the Tinder experience is being bombarded with gross messages from guys who take a match as the flawless opportunity to ask women all kinds of unusual sexual questions.