Snapchat reiterated its statement that updates "can take a little getting used to".
Debra Aho Williamson, a principal analyst at eMarketer stated that, "Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use".
'There is a general level of annoyance among users and many have made a decision to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that's how annoying this new update has become, ' it says.
The update now sees users swipe left to see content and interactions with friends, and swipe right to see news and other public content.
A petition asking Snapchat to roll back it s latest update has garnered over one million signatories.
The goal of the update was to clearly separate messages users send to friends from commercially produced content.
"One of the complaints we've heard about social media is that photos and videos from your friends are mixed in with content from publishers, creators and influencers", said Snap CEO Evan Spiegel in a video released when the changes were revealed.
But hold your horses, update haters: Snapchat says those posts are hoaxes.
"They hadn't realised the value that influencers add to the app", he said. The petition was created by Nic Rumsey and he believes "Many "new features" are useless or defeat the original purposes Snapchat has had for the past years".
According to research firm eMarketer, Instagram users will total 104.7 million users this year in the USA, compared to 86.5 million users for Snapchat.