South Africa party storms H&M stores over monkey shirt ad

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The protests come in the wake of an advertisement by global clothing company H&M showing a black child in a hoodie with the words "Coolest Monkey in the Jungle" inscribed on it which has caused worldwide outrage on social media and other platforms.

While music mogul P Diddy tweeted an altered version of the image, saying: "Put some respect on it! when you look at us make sure you see royalty and super-natural God sent glory".

Members of a South African opposition party stormed into some H&M stores across the country on Saturday (local time) to protest a promotional image of a black child wearing a sweatshirt with the words "Coolest monkey in the jungle". In Cape Town, the store manager read the retailer's statement to irate protesters.

The Sandton Chronicle reported Police Captain Granvile Meyer said: 'The EFF supporters have caused damage inside the [H&M] store. Other nationwide demonstrations also took place in Mall of the South, Mall of Africa, Clearwater and East Rand Mall.

The image advertising the £7.99 jumper was removed from H&M's USA and United Kingdom websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended".

Earlier in the week, H&M said: "We understand that many people are upset about the image".

A police officer who declined to be identified in the press said members of the SAPS crowd control public order police unit had been summoned to the Kolonnade Mall, but there was no sign of the EFF members.

"We will now be doing everything we possibly can to prevent this from happening again in future".

H&M said on Tuesday that it was "deeply sorry that the picture was taken" and promptly removed both the ad and the product. A netizen "TheColouredZimbo" said via Twitter, "What happens if H&M pulls out of South Africa?".

However, a woman claiming to be the young boy's mother slammed ad critics on social media. "Get over it", Terry Mango wrote in a since-deleted Facebook post.

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