Zuckerberg has also resolved to do something about it.
"We can speculate that the concerns reflected in Zuckerberg's post may very well have been driving these declines", Brian Wieser, senior research analyst at Pivotal Research Group, said in a note, referring to social media's site founder and CEO, Mark Zuckerberg. The question is whether he'll actually follow through, or if his grand plan will be just another marketing exercise. Those include personal posts from friends or family, and especially those looking for a suggestion or sparking a conversation. He added that the news feed update relating the ranking of posts is expected to assist the goal.
Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed. As investigative journalist Kashmir Hill revealed, Facebook's aggressive data-mining tactics have led to many unsettling situations.
The move is an attempt to make users more engaged with the site by having "more meaningful social interactions".
Facebook has resolutely refused to shed any light on how any of this works, or to give users more control over who can find them.
"What are we really here to do?" he told The Times. Fewer videos in the feed could offset lower engagement levels.
"I am personally quite unhappy with the fact that Facebook decides for its users what is relevant to them and what not", Ms Hoffman said. "But those are the people who want to see ads".
While Facebook is certainly taking a risky move by changing up the core element of its flagship product, it doesn't seem like it will have as big of a negative impact in the short term as many investors are anxious about. Likewise, the pet-obsessed like to post photos of their puppies and kitties.
A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people. Since Donald Trump's election, Facebook has come under increasing scrutiny for its role in creating a post-truth atmosphere, with potentially damaging consequences for democracy.
Zuckerberg has at least stopped saying it's "crazy" to think none of this propaganda had any influence. In that case, you'll see more photos of your friends' dogs or cats or the status update that your friends have liked, regardless of how amusing, interesting they are.
When Mark Zuckerberg says "engagement will go down", investors read "ad impressions will go down".
For now, Facebook users see a lot of videos, news, and other content from public pages, brands, and businesses, but that's about to change soon. Also, our content is more visible the more people share and comment on it, so if it's a story you care about it, please share it. Are you annoyed by how many unimportant posts you see in your News Feed? First it was news articles with click-bait headlines.
This element of choice would make the Facebook experience feel more dignified, and less manipulative.
To that end, the company recently announced changes to its news feed - the never-ending thing Americans spend 25 minutes per day or so scrolling through.
"It wants people who have been friends to become even closer, to have deeper discussions (on Facebook)".
Oh, the researcher at Korea Press Foundation, said it was too early to say whether the latest measure would reinforce Facebook's "filter bubble" effect or not.