However, Steve Kerr, took a more nuanced approach to the interminable supply of Lavar Ball drivel being broadcast to the public on a regular basis. In talking about LaVar Ball and the media spotlight that's been placed on Lonzo's father, Kerr most definitely didn't hold back. That growing list of coaches is only set to get bigger after ESPN did an interview with the outspoken father and published the piece over the Weekend with the noticeable part of him taking shots at Lakers head coach Luke Walton. First, Dallas Mavericks head coach Rick Carlisle spoke out against Ball for his comments toward Walton.
Kerr would go on to say he feels awful for Luke Walton, but also believes he's doing great and handling everything as best he can. Were we're going is were going away from covering the game and getting close to sensationalized news. But if you package that irrational nonsense with some glitter and some ribbon, people are gonna watch. Or else ESPN wouldn't be spending what they're spending to send reporters to Lithuania, when they laid off people who were writing really substantial pieces. "Don't worry about what people on Twitter are saying, don't worry about what this media outlet is saying or that one or your agent [is saying]". I say "Why do you guys have to cover that guy?' They say they don't want to, nobody wants to, but our bosses tell us we have to because of the ratings, because of the readership". Somewhere - I guess [LaVar] is in Lithuania - LaVar Ball is laughing at all of us. It doesn't matter if there is any substance involved with an issue. It's just, "Can we make it interesting in a - for no apparent reason".
Kerr also condemned the practice of interviewing players' parents, which has often been a justification for covering Ball, as he could offer insight into his oldest son Lonzo, who is on the Lakers. But more than that, he would say that the Lakers just don't want to play for Walton. "I was thinking about ESPN, and they laid off, I don't know, 100 people".
Carlisle's position is that ESPN, as a partner of the National Basketball Association, should be more responsible in giving "merit" to such stories, especially as he and the coaches make the effort they do in providing ESPN access and interviews.
LaVar Ball has become a media sensation.
"It's a societal issue".
During an interview with John Ourand of SportsBusinessDaily.com in 2012, Skipper said of Tebow, "we didn't handle this very well". "It's been going on for many, many years, and it's really, I think, invading the sports world now".