It's also reducing the cost of battery replacements.
Apple is sorry for secretly slowing down your iPhone. Here are some answers to the questions you probably have.
What's really condemnable is that Apple chose to throttle the speed of iPhones without informing users of what may happen, and without giving them the option to decide whether they want in on it or not.
Furthermore, Apple adamantly denies any wrongdoing and claims that no decisions have been made to coerce users into upgrading early and more often. To prevent this, iOS 10.2.1 released in January 2017 will cap the performance of iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus and iPhone SE when it detects a weak battery to prevent the device from shutting down.
With the recent iOS 11.2 update, both the iPhone 7 and 7 Plus got the same power management support as well. This would prevent the affected iPhone from shutting down.
Apple determined phones with weaker batteries were incapable of operating properly under a full load, which was causing them to suddenly shut down.
How is Apple defending itself now?
"We know that some of you feel Apple has let you down", Apple writes.
Apple has just issued a public apology for slowing down aging iPhones.
"First and foremost, we have never - and would never - do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades", it said. You can read here.
But if you're willing to do the swap yourself, iFixit says that it will match or beat Apple's price. Apple apparently has no intention of going that far.
Some even began filing class action lawsuits against Apple. A massive lawsuit is being prepared in South Korea with 67,000 iPhone users signing on.
If you are an iPhone user, new or old, there are a few things worth remembering.
In India, users of the iPhone 6 (or later) can get their out-of-warranty batteries replaced for ₹2,000 (plus taxes), compared to about ₹6,500 previously.
Apple will now charge Rs 2,000 (plus taxes) for any user with an iPhone 6 or later, whose battery needs to be replaced.
Tech companies that offer their own fixes for iPhones are capitalizing on the moment, too.
That's great news if you want to squeeze some more life out of your older iPhone (along with speeding it up), but Apple isn't alone in offering cheap battery replacements. iFixit revealed today that it will match Apple's offer, sending you a kit to replace your iPhone's battery for a mere $29.
Apple is also getting more transparent. The problem, as we've documented extensively, isn't simply that the company reduces overall iPhone performance, but the way it introduced these changes without notifying customers or giving them any control over the capability.
"We haven't done an exhaustive analysis yet, but in our preliminary work we haven't found a similar slowdown with Android flagship handsets (e.g., Samsung Galaxy S6)", he said in an email. The company has cut the price for several of its kits down to $29.
On the other hand, Apple has been producing iPhones for a decade and has built up a loyal customer base.