Apple sorry for slowing iPhones, cuts battery price by $50

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"I think that's really what put the spotlight on what causing these issues to happen in the first place", said Experimac Assistant Manager Jose Aguilar.

That disclosure played on a common belief among consumers that Apple purposely slows down older phones to encourage customers to buy newer iPhone models.

Talking about the iPhone 6, 6S, SE, and 7, they have much slower peak performance as they get older and their batteries aren't able to provide the same capacity and power to the processor onboard. Apple later rolled out the same update for iPhone 7 and iPhone 7 Plus devices.

How is Apple defending itself now?

Apple has mentioned in its letter that they would never do anything to intentionally shorten the life of any Apple product.

It's not only in the U.S. where Apple has slashed the price for replacing batteries in the old iPhones. You can read here.

"As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age", the statement said.

How's all of this going for Apple? It did not tell customers how the update worked at the time.

At least five groups seeking class action status, involving consumers in Texas, Illinois, California and NY, have also sued the company in the wake of the slowdown revelation. The accusations against it include fraud and false advertising. A number of people have filed lawsuits over the feature and are seeking class action status. This time, People are filing lawsuits over an idea long believed by older iPhone users.

Overall the response from Apple was the only possibly correct one to the whole fiasco, and the only one which was to be realistically expected, though it took longer than it should have to implement changes such as drastically reducing the battery replacement cost. India Today Tech learns that the cost of battery replacement for a phone like the iPhone 6 has been reduced by Apple to Rs 2,000 plus taxes. To make amends, Apple will temporarily drop the price of replacement batteries to $29 starting in late January. Details will be provided soon on apple.com.

The firm will lower the price of battery replacements - now $118 here - to $38.

What else should I know about the future of Apple?

Apple will also update its iOS operating system to let users see whether their battery is in poor health and is affecting the phone's performance.

But it's also hard not to look at this decision as one that just makes good business sense for the fix company, seeing as it'd be nearly impossible for iFixit to sell a DIY battery replacement kit for more than $29 now that Apple has set the price so low (at least for 2018). iFixit also hasn't said if it'll be permanently keeping prices in this range or if it'll be raising back up to the usual costs once Apple stops offering discounted batteries in 2019.

If Twitter is any indication, the company has its work cut out for it in 2018.

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