The new "Recommended for You" feature is currently rolling out now to both the iOS and Android version of the Instagram app. Instagram feed now shows recommended posts - a feature that it has been testing for a month. There will be a label above the post that tells you is a recommended post which is similar to how they display ads. It will reportedly contain three to five suggested posts.
This isn't the first time Instagram has offered recommended content. It means that Instagrammers will now see some alien content on their home feed from the accounts they don't even follow because someone who they follow has liked that post. The company explains on its help site that it determines which content to suggest based on the stuff that is "liked" by the accounts you choose to follow. But there is actually a big difference in that the hashtag feature allows you to opt-in while the "Recommended for You" section can not be disabled. You choose to follow a hashtag, but you can't get rid of recommended posts.
The new "Recommended posts" will not block the home feed or replace the existing posts, as per reports.
Instagram suggesting content isn't exactly something new. It will appear after the user has watched all the posts in the feed. This is done by tapping the three-dot menu above the post, then tapping on "Hide".
The new tool will be very helpful to new users, especially when it comes to finding new accounts to follow.
It's good that Instagram isn't completely forcing this new feature down users' throats, but we can't imagine this is a change that'll be welcomed with open arms.
What do you think of "Recommended for You" feature?
In case you need a helping hand on how to find hashtags to follow, simply check out the hashtags being followed by other people in their profiles. Let us know down in the comments.